defensefert.blogg.se

Scroll back to the top and look for the yellow "Follow" button to the right of my name. If I've entertained you with this post, there's more coming. Think it's funny? Stupid? Think of another point this campaign makes? Please be part of this and share your thoughts in the comments below. You can have a great company, great products and great people, but if you can't tell your STORY in an interesting or entertaining way, no one is going to listen for long. They now consider themselves to be a media company. Take a look at Coca Cola's 2020 Strategy. You can make a case for commerce, but how are the most successful companies using it? By telling stories and creating content that entertains, amuses and enlightens us. The internet may not have been started for our personal amusement (although I'm sure those guys at ARPANET had a good time creating it) but that's the core of it now. It's such a strong drive that rejection can cause pain as badly as a physical wound. I'm getting involved by commenting on it! We crave inclusion because that's how we survive in a society. If something cool is going down, we want to say that we were there. To be able to say "I was a backer!" when the topic comes up at the next party. What they really wanted was the opportunity to be part of it. Especially the 900 who are supposed to get a bite. For 20 or more you also get a potato-salad themed Haiku. I'm guessing that that the majority of the almost 4,000 people who pledged less than $3 don't really expect to receive all of their reward (he's supposed to say their name as he makes the salad). Potato Salad Kickstarter + Homage What do you do for rewards when your campaign is to make potato salad With a 5 pledge, you can choose a potato-salad-appropriate ingredient. And once you're not a novelty, but a copy, then you're not getting our attention just for being new. They may have a better campaign - certainly a more thought-out one - with great marketing and guaranteed execution, but they were not first. There have been knockoff campaigns for other recipes like coleslaw and an omelet, but none of them are getting on Good Morning America. We love novelty and to be pleasantly surprised by something we hadn't thought of, wouldn't have thought of and certainly wouldn't have done ourselves. (So you're getting a bonus of 3.5 ideas for the price of 3). Which is enough of an item that I'm willing - in a nod to Jeffrey Gitomer - to call this item 0.5. We all try to find our own angle, our own take on it. Which is something so many of us do when there's a story like this and we're the kind of people who write about things.

I do realize that I am on a bit of a bandwagon by jumping on this topic. Why do I like this so much? It illustrates to me three really important principles of how people and the internet work. It started out as a joke between friends and it's turned into a huge deal with national media appearances and sponsorship deals.

The kind that Zack "Danger" Brown is promising a bite of to his hundreds of Kickstarter backers who have contributed an astounding $43,000 to his Potato Salad project. I haven't tasted that in twenty years.īut I do like this potential potato salad. I prefer the relatively dry version with little bits of onion and dill pickle like my grandma used to make. At least not the really gooey, mayonnaise-laden kind you usually get at the deli.